YP Matrix respects your privacy
Your privacy is important to us.
This privacy statement explains what personal data YP Matrix collects from you, through our interactions
with you and how we use that data.
This statement applied to YP Matrix’s interactions with you and the services listed below:
- Personal Data We Collect
- How We Use Personal Data
- How to Access & Control Your Personal Data
Any personal information you provide to us including and similar to your name, address, telephone number and e-mail
address will not be released, sold, or rented to any entities or individuals outside of YP Matrix.
Personal Data That We Collect
YP Matrix collects data to operate effectively and provide you with services best suited to your
You have choices about the data we collect. When you are asked to provide personal data, you may decline, but
if you choose not to provide data that is necessary to deliver our services in full to you, the service delivered
may be limited.
The data we collect depends on the context of the services you require to be delivered from our company, the choices
you make, including protecting your privacy, and the products and services you use. The data we collect can
include the following:
Name and Contact Data – We collect your first name and last name, e-mail address, postal address,
telephone number and other similar contact data.
How we Use Personal Data
YP Matrix uses the data we collect for three basic purposes:
- To operate our business
- Provide our service to you
- To send communications to you
In carrying out these purposes we collect data to give you information about our services.
Providing and improving our products
We use data to provide and improve the services we offer and to improve essential business operations. This includes
delivering our services, maintaining & improving the performance of our Services and products, developing our
customer service, conducting research and providing customer support. Examples of such uses include the
- Providing Services – we use data to carry out your instructions with us and to provide our
services to you.
- Client support – We use data to provide customer care and support services.
- Provision of Services – We use data to provide our services that have been agreed with you.
- Service Improvement – We use data to continually improve our services to you.
- Business Operations – we use data to develop, analyse and feed into business intelligence that
enables us to operate, protect and make informed decisions and report on the performance of our business.
- Communications – We use data we collect to communicate with you and personalise our
communications with you.
Reasons We Share Personal Data
We share your personal data with your consent.
We will access, transfer, disclose and preserve personal data, when we have a good faith belief that doing so is
- Comply with applicable law or respond to valid legal processes, including from law enforcement or other
- Protect our customers, for example to prevent spam or attempts to defraud users of our services;
- Operate and maintain the security of our services, including to prevent or stop an attack on our computer
systems or networks; or
- protect the rights or property of YP Matrix, including enforcing the terms governing the use of our
How to Access & Control Your Personal Data
You can request to view, edit or delete your personal data by contacting our office, in writing, at 7 Burrow Street, South Shields, Tyne & Wear, NE33 1PP.
server. They do not retrieve information about you that is stored on your hard drive and do not corrupt or damage
your computer or computer files. They help us identify website visitor behaviour and visitors’ particular
The table below explains the cookies we use and why.
|These cookies are used to collect information about how visitors use our site. We use the information to
compile reports and to help us improve the site. The cookies collect information in an anonymous form,
including the number of visitors to the site, where visitors have come to the site from and the pages they
|Click here for an overview of
privacy at Google
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies,
including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
Credit Card details
YP Matrix will never ask for Credit Card details and request that you do not enter it on any of the forms
on the YP Matrix website.
YP Matrix is not responsible for the content of external internet sites. You are advised to read the
Remember The Risks Whenever You Use The Internet
While we do our best to protect your personal information, we cannot guarantee the security of any information that
you transmit to YP Matrix and you are solely responsible for maintaining the secrecy of any passwords or
other account information. In addition other Internet sites or services that may be accessible through
YP Matrix have separate data and privacy practices independent of us, and therefore we disclaim any
liability for their policies or actions. Please contact those vendors and others directly if you have any questions
about their privacy policies.
Other Important Privacy Information
Below, you will find additional privacy information that you may find important.
European Privacy Rights
YP Matrix adheres to applicable data protection laws in the European Economic Area, which if applicable
includes the following rights:
If the processing of personal data is based on your consent, you have a right to withdraw consent at any time for
- You have a right to request from us, a “data controller” as defined in the law, access to and rectification of
your personal data;
- You have a right to object to the processing of your personal data; and
- You have a right to lodge a complaint with a data protection authority.
When we process personal data about you, we do so with your consent and/or as necessary to provide the
services/products you use, operate our business, meet our contractual and legal obligations, protect the security of
our systems and our customers, or fulfill other legitimate interests of YP Matrix as described in the
“How We Use Personal Data” and “Reasons We Share Personal Data” sections above. When we transfer personal data from
the European Economic Area, we do so based on a variety of legal mechanisms, as described in “Where We Store and
Process Personal Data” below.
Security of Personal Data
YP Matrix is committed to protecting the security of your personal data. We use a variety of security
technologies and procedures to help protect your personal data from unauthorized access, use or disclosure. For
example, we store the personal data you provide on computer systems that have limited access and are in controlled
facilities held within two locations within the UK. When we transmit highly confidential data over the links to
cloud apps into one app which your client can download.
Where We Store and Process Personal Data
Personal data collected by YP Matrix will be held securely and we take steps to ensure that the data we
collect under this privacy statement is processed according to the provisions of this statement and the requirements
of applicable UK & EU law.
Our Retention of Personal Data
YP Matrix retains personal data for as long as necessary to provide the products and fulfill the
transactions you have requested, or for other essential purposes such as complying with our legal obligations,
resolving disputes and enforcing our agreements. Because these needs can vary for different data types in the
context of different products, actual retention periods can vary significantly.
Changes to This Privacy Statement
We will update this privacy statement when necessary to reflect customer feedback and changes in our
services/products. When we post changes to this statement, we will revise the “last updated” date at the top of the
statement and describe the changes. If there are material changes to the statement or in how YP Matrix
will use your personal data, we will notify you either by prominently posting a notice of such changes before they
take effect or by directly sending you a notification. We encourage you to periodically review this privacy
statement to learn how YP Matrix is protecting your information.
How to Contact Us
If you have a privacy concern, complaint or a question for the Data Controller of YP Matrix, please
contact us by using our Contact form for YP Matrix http://www.ypmatrix.org/contact/
Unless otherwise stated, YP Matrix is a data controller for personal data we collect through the
services/products subject to this statement. Our address is YP Matrix, 7 Burrow Street, South Shields, Tyne & Wear, NE33 1PP Telephone:
0191 497 5637.